YottaByte Me

Pittsburgh, PA (PRWEB) April 15, 2015

CivicScience, the provider of the InsightStore™ enterprise platform for intelligent polling and real-time consumer insights, today announced a new market research giveaway program for eligible U.S.-focused non-profit organizations to give them an opportunity to inform or validate their marketing strategies.

Each calendar quarter starting in July 2015, a submitting organization will be chosen by the CivicScience team to receive three months of access to the InsightStore’s vast repository of consumer polling information as well as several custom research questions to gather insights specific to their organization.

The first call for submissions is now open through June 15, 2015. Interested organizations can learn more about the program and enter at: http://info.civicscience.com/nonprofit-research-program/

Examples of research areas that non-profits could explore with CivicScience’s public-opinion gathering capabilities include: sentiment around a cause or mission statement; brand awareness or sentiment; including re-branding decisions; advertising campaign reaction; social media campaign sentiment; awareness and opinion about major events or fundraising programs; or other areas that are promotional in nature.

“Many of us at CivicScience volunteer or even sit on the boards of non-profit organizations, so we know what a luxury it would be to have budget available for rigorous, credible research work. But the reality is that funds are often not available for this type of needed intelligence,” said Jennifer Sikora, vice president of marketing at CivicScience. “We want to give these hard-working and mission-oriented organizations the chance to benefit from the rich and current insights we can mine from the general public using our proven methodology.”

About CivicScience

CivicScience, Inc. provides the leading intelligent polling and real-time insights platform, the InsightStore™. Its proprietary platform powers the world’s opinions and quickly gets that data to the decision makers who care. Every day, CivicScience polls ask millions of people questions related to thousands of topics, while its powerful data science and big data technology analyzes current consumer opinions, discovers trends, and accurately predicts future behaviors and market outcomes. CivicScience polls run on hundreds of premier websites, in addition to its public polling site at http://www.civicscience.com. CivicScience’s InsightStore™ is used by leading enterprises in consumer brands, media, marketing research, advertising, financial services, and more.

# # #

Find More Big Data Technology Press Releases

NASHUA, N.H. (PRWEB) January 22, 2015

Ektron, a global leader in digital experience management software, today announced a strategic partnership with HapYak Interactive Video, the leader in interactive video. As part of the agreement, HapYak Interactive Video will be integrated with Ektron’s content management and digital experience platform, enabling Ektron customers to transform traditional videos into interactive, measurable and effective tools that produce outcomes aligned with their business goals.

The integration with HapYak will expand Ektron’s existing best-of-breed approach, in which the core content management solution acts as a digital hub – integrating data in real time from mission-critical marketing and line-of-business systems. Ektron also offers connectivity to systems from Marketo, Salesforce, HubSpot, Oracle Eloqua, Google Analytics, Microsoft SharePoint, and many more.

“Integrating our solution with Ektron will give their customers unparalleled agility and tremendous freedom to execute critical video-powered campaigns and drive optimized results,” said Kyle Morton, HapYak CEO. “Interactive video has dramatically changed how marketers deploy and manage their video strategy and is evolving to play a crucial role in helping organizations solve their big data challenges at the source.”

“Online video is becoming an increasingly important content type among Ektron customers,” said Nate Treloar, Ektron’s Senior Vice President of Global Alliances. “The partnership with HapYak will help our customers get the most out of their video by dramatically improving engagement and increasing their ability to track, measure, and analyze engagement.”

HapYak Interactive Video lets companies overlay in-video questions, chapters, and calls-to-action while capturing rich user-level analytics, all through an intuitive web interface. Designed for ease of use, HapYak works with any video player and leverages HTML5 to provide unparalleled device support and customization capabilities. HapYak maintains compatibility on all major browsers as well as tablets, including the iPad.

About Ektron

Ektron is a global leader in digital experience management software. Whether it’s internet, intranet, or extranet, Ektron uniquely delivers Marketer-Centric solutions for the world’s leading brands to drive competitive advantage and produce rapid ROI. Ektron drives value for customers by helping them to deliver relevant content to the right person, at the optimal time, and through the best channels. Ektron’s open platform instantly connects to any system to help Marketers predict customer behavior and convert digital interactions into immediate results. Ektron is headquartered just north of Boston, MA, and has offices in Australia, Singapore, and the United Kingdom. For more information: http://www.ektron.com.

About HapYak Interactive Video

HapYak connects video to the content marketing value chain. The cloud-based offering provides a platform for understanding the customer journey through video and increasing engagement with interactivity. With over 100 million interactive videos served, HapYak is the leader in integrated interactive video solutions.

HapYak is a privately held, venture-backed company headquartered outside of Boston, Massachusetts, USA. For more information, please visit corp.hapyak.com

Seattle, WA (PRWEB) April 07, 2015

TDWI Research announced the release of its newest Best Practices Report, Hadoop for the Enterprise: Making Data Management Massively Scalable, Agile, Feature-Rich, and Cost-Effective. This original, survey-based research focuses on helping business users understand the many new products, technologies, and best practices that have emerged. It also helps readers map newly available options to real-world use cases, with a focus on mainstream enterprise uses while respecting tried-and-true IT practices and delivering maximum business value.

    Download the report
    Watch the Webinar on April 14, 2015

“Hadoop proved its worth as a highly scalable data platform for reporting and analytics in Internet firms and other digital organizations,” notes Philip Russom, author of the report. In today’s enterprises, he points out, Hadoop must prove its worth by satisfying stringent requirements that IT and business users demand, including handling exploding data volumes and getting BI value from non-structured data, among other drivers.

The report examines how Hadoop adoption is accelerating, and predicts that by 2016, 60 percent of respondents will have Hadoop in production, which it calls a “giant step forward” in Hadoop use.

Russom introduces readers to the variety of Hadoop drivers, including how Hadoop extends the life of other platforms while wringing value from big data. User stories illustrate Hadoop’s benefits, including enabling modern data archive practices, and how Hadoop and other platforms can coexist in modern hybrid data architectures. Real-world users explain why Hadoop is important in their environments.

Report Highlights

This comprehensive report discusses:

    Use of Hadoop, from extending data warehouses and managing data archives to enhancing data exploration and discovery
    Hadoop’s benefits (including data scalability and advanced analytics) and barriers (such as security concerns and a lack of skilled staff)
    How ownership of Hadoop is increasingly in the hands of central IT
    Job titles of those working with Hadoop, plus the multiple staffing strategies enterprises are combining to support the technology
    The types of tools available for Hadoop development
    Best practices for addressing Hadoop security, data quality, and data architecture issues
    Technical issues, such as a close examination of HDFS clusters and nodes
    Using YARN to make Hadoop enterprise grade

Russom explores modern trends in Hadoop implementations, as well as the top 10 priorities for making Hadoop enterprise grade, including comments about why these priorities are important.

This research was sponsored by Actian Corporation, Cloudera, EXASOL, IBM, MapR Technologies, MarkLogic, Pentaho, SAS, Talend, and Trillium Software.

About the Author

Philip Russom is a well-known figure in data warehousing and business intelligence, having published more than 500 research reports, magazine articles, opinion columns, speeches, Webinars, and more. Today, he’s the TDWI Research director for data management, where he oversees many of the company’s research-oriented publications, services, and events. Before joining TDWI in 2005, Russom was an industry analyst covering BI at Forrester Research and Giga Information Group. He also ran his own business as an independent industry analyst and BI consultant and was a contributing editor with leading IT magazines. Before that, Russom worked in technical and marketing positions for various database vendors. You can reach him at @prussom on Twitter and on LinkedIn at linkedin.com/in/philiprussom.

About TDWI

For 20 years, TDWI has provided individuals and teams with a comprehensive portfolio of business and technical education and research about all things data. The in-depth, best-practices-based knowledge TDWI offers can be quickly applied to develop world-class talent across your organization’s business and IT functions to enhance analytical, data-driven decision making and performance. TDWI advances the art and science of realizing business value from data by providing an objective forum where industry experts, solution providers, and practitioners can explore and enhance data competencies, practices, and technologies. TDWI offers five major conferences as well as topical seminars, onsite education, membership, certification, live Webinars, resourceful publications, industry news, and in-depth research. See tdwi.org or follow us on Twitter @TDWI.

About 1105 Media

1105 Media, Inc., is a leading provider of integrated information and media in targeted business-to-business markets, including specialized sectors of the information technology community; industrial health, safety, and compliance; security; environmental protection; and home healthcare. 1105’s offerings span print and online magazines, journals, and newsletters; seminars, conferences, and trade shows; training courseware; and Web-based services. 1105 Media is based in Chatsworth, CA, with offices throughout the United States.

###

TDWI Media Contact:

Christin Jamieson

425.277.9182

cjamieson(AT)tdwi.org

The 8th International Conference on Knowledge Management in Organizations: Social and Big Data Computing for Knowledge Management (Springer Proceedings in Complexity)

The proceedings from the  eighth KMO conference represent the findings of this international meeting which brought together researchers and developers from industry and the academic world to report on the latest scientific and technical advances on knowledge management in organizations. This conference provided an international forum for authors to present and discuss research focused on the role of knowledge management for innovative services in industries, to shed light on recent advances in

List Price: $ 349.00

Price:

Related Big Data Computing Products