Posted by mod198 June - 12 - 2015 ADD COMMENTS

Pittsburgh, PA (PRWEB) April 15, 2015

CivicScience, the provider of the InsightStore™ enterprise platform for intelligent polling and real-time consumer insights, today announced a new market research giveaway program for eligible U.S.-focused non-profit organizations to give them an opportunity to inform or validate their marketing strategies.

Each calendar quarter starting in July 2015, a submitting organization will be chosen by the CivicScience team to receive three months of access to the InsightStore’s vast repository of consumer polling information as well as several custom research questions to gather insights specific to their organization.

The first call for submissions is now open through June 15, 2015. Interested organizations can learn more about the program and enter at:

Examples of research areas that non-profits could explore with CivicScience’s public-opinion gathering capabilities include: sentiment around a cause or mission statement; brand awareness or sentiment; including re-branding decisions; advertising campaign reaction; social media campaign sentiment; awareness and opinion about major events or fundraising programs; or other areas that are promotional in nature.

“Many of us at CivicScience volunteer or even sit on the boards of non-profit organizations, so we know what a luxury it would be to have budget available for rigorous, credible research work. But the reality is that funds are often not available for this type of needed intelligence,” said Jennifer Sikora, vice president of marketing at CivicScience. “We want to give these hard-working and mission-oriented organizations the chance to benefit from the rich and current insights we can mine from the general public using our proven methodology.”

About CivicScience

CivicScience, Inc. provides the leading intelligent polling and real-time insights platform, the InsightStore™. Its proprietary platform powers the world’s opinions and quickly gets that data to the decision makers who care. Every day, CivicScience polls ask millions of people questions related to thousands of topics, while its powerful data science and big data technology analyzes current consumer opinions, discovers trends, and accurately predicts future behaviors and market outcomes. CivicScience polls run on hundreds of premier websites, in addition to its public polling site at CivicScience’s InsightStore™ is used by leading enterprises in consumer brands, media, marketing research, advertising, financial services, and more.

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Posted by BlairMABEL25 June - 4 - 2015 ADD COMMENTS

BEVERLY, MA (PRWEB) June 04, 2015

Project Adventure, Inc. announced today that Hadley Solomon has been selected as the organization’s new Director of Marketing and Communications. Hadley will primarily be responsible for developing and executing a comprehensive strategic marketing plan.

“Project Adventure is poised at a unique moment in the organization’s evolution and we are excited to welcome Hadley in this leadership role,” said Richard Ross, Project Adventure’s Executive Director and CEO. “We are confident that her experience, insight and knowledge will add considerable value to Project Adventure as we continue to work at promoting the organization’s mission of providing leadership in the expansion of educational, adventure-based programming.”

Prior to joining Project Adventure, Hadley worked as a Marketing Programs Manager at the Massachusetts Port Authority. During her tenure at Massport, she managed advertising campaigns for airlines that were newly acquired by Logan International Airport, oversaw the Logan Public Art Program, produced events for internal and external stakeholders, and helped launch and then administered the airport’s social media presence. She holds a Bachelor of Arts degree in American Studies and Film Studies from Columbia University.

About Project Adventure, Inc.

Project Adventure is an international, 501(c)3 non-profit organization, headquartered in Massachusetts. They offer experience-based adventure programs and workshops designed to meet the needs of a variety of age groups and organizations. Whether working in a general or physical education classroom or on a challenge course, Project Adventure staff specializes in providing individuals with the tools necessary to challenge themselves to grow by overcoming perceived limitations.

For more information, please visit and

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Posted by jaymepobre748 May - 26 - 2015 ADD COMMENTS

San Francisco, California (PRWEB) May 19, 2015

Full-service digital marketing company Theorem Inc has leveraged a decade of learning and deep data and analytics expertise to create its MIM (Marketing Intelligence Management) services suite. As one of the few services-led analytics solutions, MIM has one clear market differentiator: the understanding of data to make intelligent marketing decisions.

Unveiled today at ad:tech, MIM includes a suite of services, software and domain expertise that enables marketers to fully exploit their marketing performance data. Incorporating Theorem’s powerful analytics engine, Theorem AnalyticsTM, it enables businesses to design a data-driven strategic roadmap to integrate, interpret and activate their data.

“Most approaches today are primarily technology-driven,” said Nick Strauss, Vice President of Strategy at Theorem. “It’s clear that technology alone is not the answer to Big Data. Even though it’s an enabler, what’s required to make marketing performance data actionable is designing an upfront strategy for what you’re measuring and why, then outlining how you plan to use the technology to answer questions that will drive business decisions.

“MIM completely changes the game plan by bringing into the equation the intelligent use of the data to hear what it’s telling you,” continued Strauss. “MIM enables companies to be far more agile and more customer-responsive by planning efforts with equal focus on processes, people, and enabling technologies.”

Gamut Exemplifies Data-driven Enterprise

Gamut, a digital media services company from Cox Media Group, has been working with Theorem to manage and analyze its marketing performance data. The company is now enjoying real-time campaign performance monitoring by delivering immediate and valuable campaign insights to advertisers, to inform strategic decision making, and to pave the way for powerful, predictive analyses

“Theorem has provided us with sophisticated practices to mine our data and the results speak for themselves,” said Traci Will, Director of Sales Analytics, Marketing and Consumer Insights at Gamut . “We needed real-time access to information and ways of visualizing data so we could monitor and share campaign performance with our advertisers. Theorem provided a services-driven model with Theorem Analytics as the technology backbone to support our data needs. We really leveraged their deep data management expertise and experienced data specialists who work alongside our teams to aggregate and prepare the data we require.”

MIM manages end-to-end intelligence initiatives from strategy through infrastructure including: information strategy; data governance; data management; advanced analytics; infrastructure support and integration; and Theorem Analytics™, a technology platform that leverages Theorem’s own proprietary technologies in combination with best-in-class software to deliver a flexible, scalable platform to manage data.

Although Theorem has its own software platform, MIM is not software-dependent. Theorem’s technology can be plugged into a company’s existing infrastructure to either maximize already existing investments or to fill gaps where organizations may still be handling aspects of their data management processes manually.

Join us and our client Gamut at ad:tech, booth number 1632, to see how MIM can be used to interpret and chart the data important to you and your clients and make a pioneering step forward in your marketing strategies.

Find out more about MIM here.

About Gamut

Gamut is a digital media services company owned by Cox Media Group. Gamut serves agencies and publishers, programmatically and direct, by aligning planning, research, inventory, and execution into a single smart service offering. At Gamut, it isn’t about buying and selling programmatically. It is about identifying those areas of each client’s business ripe for automation, and inserting the right solution to complement and inform their entire strategy. For more information, please visit

About Theorem

Theorem is a full-service digital marketing company that delivers an extensive range of flexible, tailored services to help organizations plan, scale, manage and optimize their digital marketing initiatives.

Providing a blend of domain specialty and digital best practices, coupled with an unrivaled heritage and experience in media marketing and services, Theorem underpins the digital program successes of companies including Gamut, Rocketfuel, Epsilon, Hearst, Pandora, and Microsoft.

With offices in New York and London and delivery centres in India and the Dominican Republic, Theorem has over 1500 global employees and serves more than 200 leading agencies, publishers, networks, technology providers, and brands. More at

Tags: Theorem, Marketing intelligence Management, Gamut, Theorem Analytics, Analytics, Digital Marketing, Data Analytics, Digital Programs, adtech

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Posted by admin May - 12 - 2015 ADD COMMENTS

Nashville, TN (PRWEB) May 12, 2015

Hive9, an Austin-based B2B marketing software company, today announced the release of its latest marketing performance application, Hive9 Measure™. Measure™ is a marketing intelligence platform engineered to increase marketing’s impact on revenue through continuous optimization. The announcement comes during SiriusDecisions Summit, one of B2B marketing’s premiere events, taking place in Nashville this week.

Measurement is a hot topic in marketing. With the proliferation of marketing technology and today’s omnichannel execution landscape, the complexity of quantifying marketing’s impact on revenue continues to increase as does the pressure to do so.

“To measure effectively, b-to-b marketers need to be able to draw the connections between the tactics they execute and the business impact those tactics intend to create,” said Ross Graber, Senior Research Director at SiriusDecisions. “This means reporting on activity metrics, such as email opens and web page visits, within the context of those higher level objectives.”

Measure™ intelligently identifies actionable performance indicators across a wide array of metrics captured, guiding informed and revenue-centric decisions. Its focus on connecting the dots between metrics and their impact helps marketers in any role keep their eye on business value. Hive9 describes this as putting the “so what?” into marketing analytics.

“Measure™ solves a problem marketers are all too familiar with today and brings together disparate data to serve up a consolidated set of dashboards to measure marketing effectiveness,” said Darin Hicks, CEO of Hive9. “And it does that out of the box, with dashboards designed by B2B marketers to minimize implementation time, eliminate technical skillset requirements and increase speed to value.”

Measure™ promises to deliver business value in less than 30 days and unlike traditional business intelligence tools, takes the onus off the users when it comes to API development, report authoring and dashboard design. This is enabled by pre-built integrations and connectors, and standard dashboards designed to meet the unique needs of B2B marketers.

“But we all know it’s what you do with the data that counts, and when you bring all your data sources together you uncover blind spots and unlock possibilities,” said Hicks. “We’ve engineered Measure™ around action and continuous optimization. It’s an intelligence engine intended to power workflows.”

For more information about Hive9’s SaaS applications, visit their website. If you are at SiriusDecisions Summit this week, stop by booth #614 for a demo of Measure™ or their flagship application, Hive9 Gameplan™, a marketing performance and planning solution.


About Hive9

Hive9’s marketing performance and planning software helps B2B marketers increase marketing’s measurable impact on revenue. Hive9’s SaaS applications Gameplan™ and Measure™, are engineered to provide turnkey solutions to the unique challenges of B2B marketers. Hive9’s robust predictive modeling and analytics engine provide actionable insights for increased effectiveness from planning through execution, increasing marketing’s measurable impact on revenue.

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Posted by mod198 May - 11 - 2015 ADD COMMENTS

Data Analytics eBay auctions you should keep an eye on:

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Posted by BlairMABEL25 May - 5 - 2015 ADD COMMENTS

Most popular Data Analytics eBay auctions:

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Posted by gildenshelton565 January - 25 - 2015 ADD COMMENTS

Brian Fanzo & Daniel Newman – Social Business & Social Media Marketing Technology Leaders at Millennial CEO – SMACtalk Live (Social Media Marketing, Mobile Business, Analytics Big Data, Cloud Technology)
from SMACtalk Live (Social Media Marketing, Mobile Business, Analytics Big Data, Cloud Technology)
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Posted by BlairMABEL25 December - 31 - 2014 ADD COMMENTS

Marketing Analytics: Data-Driven Techniques with Microsoft Excel

Marketing Analytics: Data-Driven Techniques with Microsoft Excel

  • Used Book in Good Condition

Helping tech-savvy marketers and data analysts solve real-world business problems with ExcelUsing data-driven business analytics to understand customers and improve results is a great idea in theory, but in today’s busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data. This expert book offers the perfect solution. Written by data analysis expert Wayne L. Winston, this practical resource shows you how to tap a simple and cost-effective tool,

List Price: $ 49.99


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Posted by admin October - 2 - 2014 ADD COMMENTS

Big Data, Analytics, and the Future of Marketing & Sales

Big Data, Analytics, and the Future of Marketing & Sales

Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth:Using analytics to identify valuable bus


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Posted by gildenshelton565 September - 29 - 2014 ADD COMMENTS

Chicago, IL (PRWEB) September 29, 2014

eshots, a leader in event marketing technology, has released a compelling new case study created for brands and agencies participating in experiential marketing, describing steps that resulted in large financial gains for a global automotive client. With eshots’ advance lead capture technology and experience-based strategic consulting, this enterprise-level Client was able to realize a 32% increase in their event marketing ROI which constitutes a 19-times return on investment in the cost of the eshots program.

The Client has a long-running, expansive experiential test drive campaign with multiple activation partners nationwide. Obstacles presented by the Client’s strategy included; a lack of dedicated expertise in event data analytics, inconsistent definitions of key success metrics across groups, unclear goals and no unified technology platform to tie all activation partners together.

With a consultative approach, eshots assisted the Client by:

-­Creating a set of unified success metrics across all activation partners

-­Centralizing communication and management of all activation partners

-­Building a customized, engaging lead capture technology solution

-­Tracking metrics in real-time across thousands of annual activations

­-Analyzing captured data and making adjustments in real-time

The highly qualified leads generated were immediately filtered into the Client’s CRM and distributed throughout their Dealer network within hours of collection.

This program resulted in significant gains, including:

­-Client now driving over $ 1 billion through eshots platform

­-32% increase in event marketing ROI

­-19 times return on investment for the eshots program

­-40 point rise in Net Promoter Score, pre and post test drive

­-$ 500,000+ savings related to reductions in payroll

-­Client is now running over 5,000 annual event days through the eshots platform

To learn more about eshots or to request a product demo call 312-253-1500 or email sales(at)eshots(dot)com

About eshots, Inc.

As the experiential marketing industry’s most trusted provider of lead management and marketing science solutions, eshots helps today’s top brands and their agencies maximize their marketing ROI. We develop scalable, high-impact technology and analytic solutions that help brands and maintain connect with their target audiences. For innovative solutions from an experiential marketing technology and analytics partner you can trust.

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