Posted by mod198 May - 10 - 2015 ADD COMMENTS

NASHUA, N.H. (PRWEB) January 22, 2015

Ektron, a global leader in digital experience management software, today announced a strategic partnership with HapYak Interactive Video, the leader in interactive video. As part of the agreement, HapYak Interactive Video will be integrated with Ektron’s content management and digital experience platform, enabling Ektron customers to transform traditional videos into interactive, measurable and effective tools that produce outcomes aligned with their business goals.

The integration with HapYak will expand Ektron’s existing best-of-breed approach, in which the core content management solution acts as a digital hub – integrating data in real time from mission-critical marketing and line-of-business systems. Ektron also offers connectivity to systems from Marketo, Salesforce, HubSpot, Oracle Eloqua, Google Analytics, Microsoft SharePoint, and many more.

“Integrating our solution with Ektron will give their customers unparalleled agility and tremendous freedom to execute critical video-powered campaigns and drive optimized results,” said Kyle Morton, HapYak CEO. “Interactive video has dramatically changed how marketers deploy and manage their video strategy and is evolving to play a crucial role in helping organizations solve their big data challenges at the source.”

“Online video is becoming an increasingly important content type among Ektron customers,” said Nate Treloar, Ektron’s Senior Vice President of Global Alliances. “The partnership with HapYak will help our customers get the most out of their video by dramatically improving engagement and increasing their ability to track, measure, and analyze engagement.”

HapYak Interactive Video lets companies overlay in-video questions, chapters, and calls-to-action while capturing rich user-level analytics, all through an intuitive web interface. Designed for ease of use, HapYak works with any video player and leverages HTML5 to provide unparalleled device support and customization capabilities. HapYak maintains compatibility on all major browsers as well as tablets, including the iPad.

About Ektron

Ektron is a global leader in digital experience management software. Whether it’s internet, intranet, or extranet, Ektron uniquely delivers Marketer-Centric solutions for the world’s leading brands to drive competitive advantage and produce rapid ROI. Ektron drives value for customers by helping them to deliver relevant content to the right person, at the optimal time, and through the best channels. Ektron’s open platform instantly connects to any system to help Marketers predict customer behavior and convert digital interactions into immediate results. Ektron is headquartered just north of Boston, MA, and has offices in Australia, Singapore, and the United Kingdom. For more information:

About HapYak Interactive Video

HapYak connects video to the content marketing value chain. The cloud-based offering provides a platform for understanding the customer journey through video and increasing engagement with interactivity. With over 100 million interactive videos served, HapYak is the leader in integrated interactive video solutions.

HapYak is a privately held, venture-backed company headquartered outside of Boston, Massachusetts, USA. For more information, please visit

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Posted by BlairMABEL25 December - 11 - 2014 ADD COMMENTS

CAMBRIDGE, Mass. (PRWEB) December 10, 2014

Cambridge Semantics, the leading provider of smart data solutions driven by Semantic Web technology, and SPARQL City, providers of a high performance scalable Hadoop-based graph database infrastructure, today announced a collaboration to jointly offer an integrated graph analytics solutions with semantic understanding to help enterprises get better understanding and value from big data.

Cambridge Semantics offers the award-winning Anzo Smart Data Platform (Anzo SDP), leveraged by customers and partners for building interactive Smart Data solutions that help enterprises rapidly discover, understand, combine, analyze, link and manage data from diverse sources, both from within and across organizational boundaries. SPARQL City’s Hadoop-based graph analytics engine provides a simple and powerful way for people to query semi-structured and structured data and find more nuanced relationships within and across these datasets in easy-to-grasp graphical representations.

“As data continues to grow, our customers are continually seeking affordable approaches to handle the scale and speed of querying to tackle larger and more complex problems,” said Alok Prasad, president of Cambridge Semantics. “The SPARQL City team has a very successful track record in building highly scalable, performant analytic systems and that is enabling us to jointly solve new problems for our customers at big data scale.”

The combination of Cambridge Semantics’ Anzo SDP and SPARQL City’s graph analysis capabilities can benefit any business seeking insight from big data search, analysis and data management, including:

Pharma and life sciences: The joint solution allows for more agile, big data scale, business self-service applications for R&D drug discovery and investigations, competitive intelligence, clinical trial data processing, and creating various investigative and graph-based solutions. Enterprises can simply add additional nodes to handle more data as their data needs grow.
Financial services: The combined platforms can allow for more agile, enterprise-wide, business self-service for regulatory reporting, compliance and risk analytics, investigative solutions for fraud/insider trading, and mining of diverse data sources both inside and outside of the enterprise.

“Cambridge Semantics has built a compelling smart data platform that allows their customers to rapidly work with all of their data to uncover new and more meaningful insights,” said Barry Zane, president and CEO of SPARQL City. “The marriage of Anzo Smart Data Platform with our standards-based graph analytics engine will enable our customers to more quickly and easily translate untapped raw analytical potential in areas involving unstructured data and/or graph analytics into business impact at real-world scale.”

Both companies’ solutions are aligned with standards set by the World Wide Web Consortium (W3C).

About SPARQL City

SPARQL City is based in San Diego, Calif. with offices in Marlborough, Mass. SPARQL City is a provider of a Hadoop-based graph analytics engine that brings to bear the performance and ease-of-use characteristics of massively parallel analytic databases on the world of graph data. The resulting product is built around modern open standards and delivers orders of magnitude improvements in performance and scale over existing solutions while running on commodity hardware. This opens up new possibilities in the world of graph processing and big data analytics. For more information, visit us at:

About Cambridge Semantics

Cambridge Semantics (CSI), the Smart Data Company, is an enterprise analytics and data management company. It enables customers and partners to rapidly build interactive, real-time smart data solutions based on its Anzo Smart Data Platform (Anzo SDP).

IT departments and business users gain better understanding and data value through the semantic linking, analysis and management of diverse data whether internal or external, structured or unstructured. The Anzo SDP smart data solutions are delivered with increased speed, at big data scale and at the fraction of the implementation costs of using traditional approaches.

The company is privately held and based in Boston, Massachusetts.

For more information visit or follow us on Facebook, LinkedIn and Twitter: @CamSemantics.

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Posted by gildenshelton565 July - 10 - 2012 ADD COMMENTS

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