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Washington, D.C. (PRWEB) September 12, 2014

The Population Health Alliance, the leader in advancing the principles of population health, has been at the forefront of promoting the relevance and appropriate use of data and analytics to improve population health management programs. This focus has guided the organization’s events and structure of its annual conference, the PHA Forum 2014.

On October 2, as part of the Population Health Management Virtual Brown Bag Series, Christopher Coloian, President and CEO of Predilytics, a PHA member, will present the webinar “Improving Population Health Value through Advanced Analytics,” to discuss how consumer preferences, engagement, and conditions can be derived from data elements, spanning consumer, demographic, financial, and clinical sources.

“As an industry, we can deliver improved population impact through the use of more expansive data and computer science,” said Coloian, past Chair of the Population Health Alliance’s Board of Directors. “Today at Predilytics, we are leveraging information about consumer behavior, clinical data including unstructured information from notes, and advanced analytics, to reveal insights to improve consumer engagement, quality of care, and the coordination of care resources. The result is improved individual health status and maximum health improvement for the population.”

The importance of data and analytics to the PHA membership and industry stakeholders was reflected in the high number of proposals on the topic submitted for the scientific presentations at the PHA Forum 2014.

“The review committee decided to form an exclusive scientific track, Analytics to Action for Providers and ACOs, due to the quality of the various presentations,” said Karen Moseley, PHA Director of Research. “This track shows examples of how to turn big data into better health outcomes. It showcases real world examples of how the appropriate use of data and analytics is transforming the way healthcare is provided in a multiplicity of settings.”

As part of the integrated educational experience that is the trademark of the PHA Forum, for 2014 the Solutions Zone, the reinvention of the exhibit hall, added a new neighborhood, the Data Stream, where the theory and research will come to life.

The companies exhibiting at the Data Stream neighborhood will showcase new models that maximize efficiency, encourage rapid learning, and protect patients’ privacy, to fully realize the benefits of HIT for population health.

Attendees will learn about how hospitals are healthcare data HUBs; latest big data trends and tools for accessing information in real time; security innovations; storage solutions; predictive analytics; medical interoperability; wireless infrastructure.

“Between the Analytics to Action for Providers and ACOs track and the Data Stream neighborhood in the exhibit hall, our attendees will learn how to go far beyond the basics of identification and risk stratification to use data for the new levers of population health like provider and consumer engagement, payment methodologies, care settings and other actionable insights,” said Moseley.

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About the Population Health Alliance

The Population Health Alliance (PHA) is a global trade association of the population health industry. Its more than 80 members represent stakeholders from across the healthcare delivery system that seek to improve health outcomes, optimize medical and administrative spend, and drive affordability. Through its robust advocacy, research and education initiatives, the PHA offers members a forum to advance shared learning and applied research to further innovation and establish best practices in the population health field. Visit http://www.populationhealthalliance.org to learn and get ready to attend the PHA Forum 2014, in Scottsdale, Arizona on December 10-12, 2014.

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Dallas, TX (PRWEB) March 19, 2012

Pursway announced today a partnership with MetroPCS Communications, Inc. that it has been selected to help enhance its customer engagement and acquisition program through the use of Pursways Influencer Marketing Management (IMM) software platform and related marketing consulting services.

After working with Pursway for a year on several marketing programs, Pursways software has consistently identified key influencers and their followers within our customer base, said James Sartain, Vice President, Strategy & Analytics, MetroPCS. As a company that already enjoys strong word-of-mouth marketing, identifying and catering to an influencer customers specific level of interest in MetroPCS products and services provides additional leverage in our marketing programs to reach more potential customers.

Consumers today are influenced by the people they know as much as any marketing message. Pursways IMM solution enables organizations to identify customers that influence their friends and families purchase behavior.

We are excited to add MetroPCS to our growing list of marquee customers seeking to maximize the effectiveness of their marketing spend through influencer marketing, said Elery Pfeffer, CEO of Pursway. Identifying and managing influencers will enable MetroPCS to better fit their marketing communications to customers varying interests and levels of engagement, and as a result increase the return on investment on marketing campaigns.

About MetroPCS Communications, Inc.

Dallas-based MetroPCS Communications, Inc. is a provider of no annual contract, unlimited wireless communications service for a flat-rate. MetroPCS is the fifth largest facilities-based wireless carrier in the United States based on number of subscribers served. With Metro USA (SM), MetroPCS customers can use their service in areas throughout the United States covering a population of over 280 million people. As of December 31, 2011, MetroPCS had over 9.3 million subscribers. For more information please visit http://www.metropcs.com.

About Pursway

Pursway empowers consumer-facing organizations to close the gap between how they market and how people buy. The Pursway patent-pending technology enables companies to identify, measure, and impact how opinion leaders shape their followers purchasing decisions. Using Pursways big data analytical solutions, leading global organizations in telecommunications, retail, and financial services are realizing 5-10x improvement in the ROI of customer acquisition, cross-sell, and churn prevention efforts. http://www.pursway.com

Michal Rosenberg

michael(dot)rosenberg(at)pursway(dot)com

781-210-4720

More Big Data Analytics Press Releases

(PRWEB) March 07, 2012

IT overheads, especially for large enterprises, have seen significant growth over the past few years. The cost of managing Big Data, the proliferation of mobile technologies and Bring Your Own Device and the increase in Cyber Security threats in the corporate space have made the role of the CIO vastly more complex.

IT departments have also suffered larger bandwidth and storage costs, and with the requirement to keep up with new Operating Systems and ensure interoperability, large-scale PC refreshes and other resource intensive projects can be a necessity.

(Download the White Paper: Addressing 3 Common Enterprise CIO Challenges with Best Practices Registration Required)

TCTA is the Trans-Caledon Tunnel Authority – a South African state-owned entity that works to finance and implement bulk raw water infrastructure in the Southern African region. They had a data management nightmare on their hands – Our user data increased by 1200 percent over the space of three years, says Nikesh Maharaj, Network and Infrastructure Specialist .

In order to successfully manage such a dramatic increase in data (and the additional future increases expected), TCTA needed to find a solution that would allow central management of user data, whilst optimizing use of its limited bandwidth and storage infrastructure. Ultimately, they had to control and reduce IT support costs, whilst finding a solution that offers operational efficiencies and assists in protecting their business critical data.

The problem experienced at TCTA is certainly not unique, The 2011 Data Loss Survey illustrates how IT managers and CIOs are finding it increasingly difficult to manage and protect user data. In 2011, over 50% of companies lost data.

At TCTA, their script-based backup policy was a significant factor in their inability to effectively manage data. It proved to be a complicated, labour intensive method of managing user data. Maharaj stated.

By introducing Cibecs, a data backup and recovery solution built for enterprise environments, TCTA was able to cut data recovery time by several hours per incident often representing a real time and support cost saving of between 500 and 1000%.

Its not just the post-installation cost saving that impressed us, says Maharaj. The actual roll-out was quick and simple with guidance provided by Cibecs on-site IT support. Nikesh further states that users have largely been oblivious to the Cibecs agent running on their PCs.

Maharaj offered insight into some of the features he says have made the biggest impact, and that he believes companies suffering from Big Data challenges should invest in.