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Nashville, TN (PRWEB) May 12, 2015

Hive9, an Austin-based B2B marketing software company, today announced the release of its latest marketing performance application, Hive9 Measure™. Measure™ is a marketing intelligence platform engineered to increase marketing’s impact on revenue through continuous optimization. The announcement comes during SiriusDecisions Summit, one of B2B marketing’s premiere events, taking place in Nashville this week.

Measurement is a hot topic in marketing. With the proliferation of marketing technology and today’s omnichannel execution landscape, the complexity of quantifying marketing’s impact on revenue continues to increase as does the pressure to do so.

“To measure effectively, b-to-b marketers need to be able to draw the connections between the tactics they execute and the business impact those tactics intend to create,” said Ross Graber, Senior Research Director at SiriusDecisions. “This means reporting on activity metrics, such as email opens and web page visits, within the context of those higher level objectives.”

Measure™ intelligently identifies actionable performance indicators across a wide array of metrics captured, guiding informed and revenue-centric decisions. Its focus on connecting the dots between metrics and their impact helps marketers in any role keep their eye on business value. Hive9 describes this as putting the “so what?” into marketing analytics.

“Measure™ solves a problem marketers are all too familiar with today and brings together disparate data to serve up a consolidated set of dashboards to measure marketing effectiveness,” said Darin Hicks, CEO of Hive9. “And it does that out of the box, with dashboards designed by B2B marketers to minimize implementation time, eliminate technical skillset requirements and increase speed to value.”

Measure™ promises to deliver business value in less than 30 days and unlike traditional business intelligence tools, takes the onus off the users when it comes to API development, report authoring and dashboard design. This is enabled by pre-built integrations and connectors, and standard dashboards designed to meet the unique needs of B2B marketers.

“But we all know it’s what you do with the data that counts, and when you bring all your data sources together you uncover blind spots and unlock possibilities,” said Hicks. “We’ve engineered Measure™ around action and continuous optimization. It’s an intelligence engine intended to power workflows.”

For more information about Hive9’s SaaS applications, visit their website. If you are at SiriusDecisions Summit this week, stop by booth #614 for a demo of Measure™ or their flagship application, Hive9 Gameplan™, a marketing performance and planning solution.

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About Hive9

Hive9’s marketing performance and planning software helps B2B marketers increase marketing’s measurable impact on revenue. Hive9’s SaaS applications Gameplan™ and Measure™, are engineered to provide turnkey solutions to the unique challenges of B2B marketers. Hive9’s robust predictive modeling and analytics engine provide actionable insights for increased effectiveness from planning through execution, increasing marketing’s measurable impact on revenue.

New York, NY (PRWEB) December 08, 2014

The rise of big data has brought an avalanche of information into the enterprise and increased the demand for real time analysis and insights to support business goals and identify avenues for growth. In tandem, the rapid development of enabling technologies are continuing to push the boundaries of bigger, better, and faster.

In his executive keynote at the upcoming Business Intelligence Leadership Summit, Joe Caserta, president of consulting and technology innovation firm Caserta Concepts, looks at business intelligence trends and addresses the role of existing and emerging technologies in big data analytics. The conference takes place in New York City on Wednesday, December 10 from 9am – 6 pm at the Hilton Midtown Hotel.

“In his role as president of one of the top big data analytics firm, Joe Caserta brings a real-world perspective to business needs and technology trends,” said Wayne Eckerson. “Our goal for the summit is to foster discussion among the many business and IT leaders present at the event and Joe plays an important role in achieving that.”

Joe’s Executive Keynote, “Architecting for Big Data: Trends, Tips, and Deployment Options,” addresses what is needed to effectively leverage enterprise data, and assesses the BI and data management tools necessary in a big data environment.

The daylong Summit opens with remarks by Wayne Eckerson, principal consultant at the Eckerson Group, examining the role of Hadoop in big data. In addition to Joe Caserta, presentations by other industry leaders and analyst firms take a look at big data analytics, the related technologies of Hadoop and NoSQL, and the overall performance and scalability needs of data-intensive applications dominating today’s workplace.

For registration information or to learn more, go to the BI Leadership Summit

About Caserta Concepts:

Caserta Concepts is a New York-based award-winning technology innovation-consulting firm specializing in big data analytics, data warehousing and business intelligence. With a worldwide network of professionals, Caserta Concepts collaborates with CIOs and their IT organizations to help them gain new business insights by maximizing data value. The company was founded in 2001 by internationally recognized data warehouse authority and author, Joe Caserta, and was recently selected one of 2014’s 20 Most Powerful Big Data Solution Providers.

For more information, please visit Caserta Concepts

Connect with Caserta Concepts on Twitter (@casertaconcepts) and Joe at LinkedIn

You can also follow Joe Caserta on Twitter at @joe_caserta.

Framingham, MA (PRWEB) January 22, 2015

Registration for the 1st annual Food Leaders Summit (FLS) is now open. FLS will take place at the Westin Chicago River North on April 27-29, 2015 in Chicago, Illinois. The event is focused on the consumer-led changes facing the food and beverage industry, innovation and product development, and the opportunities and challenges of Big Data in food production, marketing and supply chain.

“FLS is structured to give a relatively small group of senior executives an opportunity to interact with recognized experts on a range of topics, and work collaboratively to address some of the biggest challenges facing the industry,” according to Jennifer Grinnell, Event Manager at Putman Media. “With 250 attendees and 35+ speakers, this is going to be a uniquely intimate, focused event that brings stakeholders together to share experience, connect with speakers, and network with other senior food industry leaders.”

“The Food Economy is changing,” says Dave Fusaro, Editor In Chief at Food Processing magazine. “Food Processing is excited to partner with FLS to explore the approaching trends and changes occurring in the food industry.”

The Food Leaders Summit Advisory Board is comprised of executives from many industry leaders including Cargill, ConAgra, Stonyfield Farm, H.J. Heinz Co., Frito Lay, Pressed Juicery and more.

Summit attendees will have their choice of three tracks: Product Development, Business & Marketing, and Emerging Technology. Specific topics will include:

    The Future of GMOs
    Big Data, Technology, and Innovation
    Transparency & Consumer Trust
    Supply Chain Sustainability
    Beyond Clean Labels

To register or exhibit, please visit http://www.thefoodleaderssummit.com.

About Putman Media, Inc.

With decades of experience in B2B, Putman Media consistently delivers unique, relevant and integrated media services, solutions, and events that enable its customers to compete in an aggressive, high- speed environment. It produces several specialty publications and produces a variety of high-level, industry-specific events focused on innovation, thought leadership, and senior executive networking.

About Food Processing

Food Processing is the leading B2B food industry publication platform, encompassing Food Processing magazine, a destination website, e-newsletters, industry events, and more. The publication and associated media focus on relevant content for every level and job function in the food industry, including R&D, Plant Operations, Management and Marketing, Information Technology, and more. It is the definitive food & beverage media platform as judged by the industry community.

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