October - 10 - 2014 ADD COMMENTS
Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
“The Freakonomics of big data.”
—Stein Kretsinger, founding executive of Advertising.com; former lead analyst at Capital OneThis book is easily understood by all readers. Rather than a “how to” for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques.You have been predicted — by companies, governments, law enforcement, hospitals, and universities. Their computers say, “I knew you were going to do that!”
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