April - 28 - 2015 ADD COMMENTS
The Data to Dollars(TM) Value Chain: A Practical Guide to Business Analytics (The Morgan Kaufmann Series on Business Intelligence)
The Data to Dollars™ Value Chain: A Practical Guide to Business Analytics provides guidance on how to create successful analytics projects, assemble teams, and plan for ongoing initiatives. The book is a thoughtful, skilled, technical and analytical guide on the methods used to truly understand customers, consumer behavior, and market opportunities. This practical guide contains all components of the process, along with the methods and templates needed to unlock the potential of data. Reader
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