Posted by mod198 June - 23 - 2015 ADD COMMENTS

Austin, TX (PRWEB) June 10, 2015

Hive9 today announced a $ 5.4 million funding round led by investors LiveOak Venture Partners and Silverton Partners. Hive9 has quickly emerged as a leader in the fast-growing market for B2B marketing planning and performance management software. Spun off from marketing agency Bulldog Solutions in April 2015 by CEO Darin Hicks, Hive9’s growing client list includes leading B2B brands such as TD Ameritrade, Zebra Technologies, Fiserv, Thomson Reuters and Docusign. Analyst buzz already includes recognition by Gartner as a 2015 Cool Vendor.

“Marketing leaders are under more pressure than ever to quantify and increase marketing ROI. Our solutions are engineered to help them establish the right goals and optimize their marketing investments,” said Hicks. “Hive9’s solutions are implemented in as little as two weeks through a managed onboarding process, removing the need for customers to tap into IT resources and substantially decreasing time to value.”

Hive9’s mission is to empower marketing organizations to improve planning, measurement and their overall impact on the business. A user-friendly interface backed by predictive models, data warehousing and a robust intelligence engine, pushes actionable insights to marketers that drive decisions to maximize revenue.

Hive9 Gameplan™ revolutionizes marketing planning with a performance-based, iterative approach, addressing the inherent deficiencies in annual marketing planning based on the previous year’s activities. Gameplan™ creates an environment for collaborative, agile and customer-centric marketing planning. By aligning budgets and activities to financial targets and leveraging actual performance data in real-time, Gameplan™ delivers an ROI-centric approach to marketing planning unlike any other product on the market.

Hive9 Measure™, released just last month, is a marketing intelligence dashboard that consolidates performance indicators across a variety of data sources, powering informed sales and marketing decisions. Measure addresses a critical gap to world class marketing performance, which is infrequent manual reporting across many different systems. Pre-configured dashboards include Database, Email, Website, Waterfall and Campaign Performance. Measure™ connects the dots between activity-based marketing metrics and their business impact, putting all key information in one place.

“We look to back companies led by strong, domain-rich teams that target large underserved markets. Hive9 has achieved impressive customer traction in a short period of time, which is a testament both to quality of the team and the proven value they deliver to large and complex marketing organizations,” said Krishna Srinivasan, founding General Partner at LiveOak Venture Partners. Hicks, Srinivasan and Silverton Partners’ founder Bill Wood expect this momentum to increase with the new company’s expanded product roadmap. “We focus our investments on differentiated value, and I’m really excited by what Hive9 has in store this year,” added Wood.


About Hive9

Hive9’s marketing performance and planning software helps B2B marketers increase marketing’s measurable impact on revenue. Hive9’s SaaS applications Gameplan™ and Measure™, are engineered to provide turnkey solutions to the unique challenges of B2B marketers. Hive9’s robust predictive modeling and analytics engine provide actionable insights for increased effectiveness from planning through execution and conversion to revenue.

CONTACT: Johnny Anderson. johnny(at)hive9(dot)com (512) 652-2594

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Posted by BlairMABEL25 April - 30 - 2015 ADD COMMENTS

San Jose, California (PRWEB) April 28, 2015

Today, bnocular ( announced its introduction of two new product line offerings, bringing consumer retail brand industry reports to buy-side investment firms, and its addition by Instinet as one of the select independent research providers marketed through its Instinet Access program. bnocular measures the in-store performance of competitive retail brands to discover trends and performance metrics before they’re visible to the public.

“Using its proprietary mobile applications and data analytics methodology, we’ve seen bnocular deliver real value to customers,” said Craig LoGrande, head of Instinet Access ( “Its innovative approach to measuring and quantifying the in-store merchandising of competitive sets of brands allows an early view for investors.”

With this announcement, two new product lines are also now available to investment firms.

First, bnocular has officially launched the availability of its custom research programs that track specific retail brands or groups of brands. The company has brought to market technologies and methodologies that enable it to track the in-store performance of specific retail niches: women’s and men’s fashion, sportswear, mall REIT vacancies and tenancy turnover, fast-casual and restaurant company traffic, pricing and in-store ordering programs, among other retail niches. These programs are designed specifically for each requesting buy-side firm and cover brands over time frames and global geographies that are appropriate for delivering early insights.

Second, bnocular will deliver a subscription product of an ongoing retail cohort analysis of the in-store performance of Michael Kors, Coach, Kate Spade, and Ralph Lauren. bnocular is tracking the changing dynamics of women’s handbag strategies and new lines of merchandise with pricing and discounting trends over time. This subscription product is available by quarterly commitment.

“By joining forces with Instinet, we now have reach to the major buy-side investment firms in the U.S.,” said Richard Mandeberg, CEO of bnocular. “With our new product lines including ongoing bespoke programs for investment funds, we’ll expand our coverage to a broad spectrum of consumer niches, such as fast-casual dining, teen fashion, sportswear, and others. Our technology and data methodology can measure all manners of activities in the physical world; combined with online data, it can deliver real insights about the brands that drive a large portion of our economy.”

For more information, contact:

Hope Timmermann


573-999-0794 (ext. 706)

About bnocular:

bnocular deploys people with smart devices over wide geographic areas to quantify the physical world. The company measures the in-store performance of competitive retail brands to discover performance trends before they’re visible to the public.

Employing proprietary mobile technology and data analytics, this work is delivered via bespoke programs, limited syndicated projects, and subscription products that track specific cohorts of competitive brands over time. Bnocular sells to financial investment firms, retail analysts, brands, and marketing agencies. For more information, please visit or call 888-510-7301.

About Instinet:

Instinet Access is a product group of Instinet that provides marketing support to independent third-party research providers. Instinet makes bnocular’s research available to clients upon request through subscription. Instinet and its affiliates aren’t affiliated with bnocular, play no role in producing bnocular’s research, and do not provide any input into bnocular’s content determination. For more information about Instinet Access, please call 888-819-5236.

As the equity execution services arm of the Nomura Group, Instinet Incorporated’s subsidiaries, including Instinet, provide independent, agency-only brokerage services to clients throughout the world. Through its advanced suite of electronic trading tools, experienced high-touch trading group, and unparalleled access to insightful content and unique agency-only liquidity, Instinet helps institutions lower overall trading costs and ultimately improve investment performance. Over the course of its more than 40-year history, Instinet has introduced a range of now industry-standard trading technologies, as well as the world’s first major electronic trading venue, one of the first U.S. ECNs, and most recently, the Chi-X businesses. Instinet is a registered trademark in the U.S. and other countries throughout the world. For more information, please visit

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