Posted by mod198 October - 31 - 2014 1 COMMENT

'Improving customer experience with real-time retailing and hyperlocal targeting' Digital Element

Optimizing the customer experience is crucial to driving long-term value for your business. Targeting users based on who they are and where they are is essen…
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FutureM 2013 session with Mobile Monday Boston Learn how new technologies are changing the traditional retail shopping experience. Retail brick and mortar re…
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Posted by BlairMABEL25 March - 15 - 2012 ADD COMMENTS

Frisco, TX (PRWEB) June 21, 2011

Calpont Corporation, a leading provider of high-performance analytic databases today announced a webinar, Improve Ad Targeting by Widening Your Analytics, which will be held today, June 21, at 2:00 P.M. EDT. The free webinar explores how new advances in data technology eliminates analytics bottlenecks that results in better targeting and reach for online advertisers.

During the webinar, Jim Sterne and Jim Tommaney will discuss how marketers can capitalize on the Big Data being generated online with the right technology infrastructure and analytic rigor. It will provide online marketers with an understanding of how to address Big Data for ad targeting by increasing analytic breadth, depth and performance. For data analysts and technologists, this webinar will discuss how a specialized analytic database can reduce decision latency and expand cardinality of analysis.

Participants will learn:

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