Chicago, IL (PRWEB) September 29, 2014
eshots, a leader in event marketing technology, has released a compelling new case study created for brands and agencies participating in experiential marketing, describing steps that resulted in large financial gains for a global automotive client. With eshots’ advance lead capture technology and experience-based strategic consulting, this enterprise-level Client was able to realize a 32% increase in their event marketing ROI which constitutes a 19-times return on investment in the cost of the eshots program.
The Client has a long-running, expansive experiential test drive campaign with multiple activation partners nationwide. Obstacles presented by the Client’s strategy included; a lack of dedicated expertise in event data analytics, inconsistent definitions of key success metrics across groups, unclear goals and no unified technology platform to tie all activation partners together.
With a consultative approach, eshots assisted the Client by:
-Creating a set of unified success metrics across all activation partners
-Centralizing communication and management of all activation partners
-Building a customized, engaging lead capture technology solution
-Tracking metrics in real-time across thousands of annual activations
-Analyzing captured data and making adjustments in real-time
The highly qualified leads generated were immediately filtered into the Client’s CRM and distributed throughout their Dealer network within hours of collection.
This program resulted in significant gains, including:
-Client now driving over $ 1 billion through eshots platform
-32% increase in event marketing ROI
-19 times return on investment for the eshots program
-40 point rise in Net Promoter Score, pre and post test drive
-$ 500,000+ savings related to reductions in payroll
-Client is now running over 5,000 annual event days through the eshots platform
To learn more about eshots or to request a product demo call 312-253-1500 or email sales(at)eshots(dot)com
About eshots, Inc.
As the experiential marketing industry’s most trusted provider of lead management and marketing science solutions, eshots helps today’s top brands and their agencies maximize their marketing ROI. We develop scalable, high-impact technology and analytic solutions that help brands and maintain connect with their target audiences. For innovative solutions from an experiential marketing technology and analytics partner you can trust.