Nashville, TN (PRWEB) May 12, 2015
Hive9, an Austin-based B2B marketing software company, today announced the release of its latest marketing performance application, Hive9 Measure™. Measure™ is a marketing intelligence platform engineered to increase marketing’s impact on revenue through continuous optimization. The announcement comes during SiriusDecisions Summit, one of B2B marketing’s premiere events, taking place in Nashville this week.
Measurement is a hot topic in marketing. With the proliferation of marketing technology and today’s omnichannel execution landscape, the complexity of quantifying marketing’s impact on revenue continues to increase as does the pressure to do so.
“To measure effectively, b-to-b marketers need to be able to draw the connections between the tactics they execute and the business impact those tactics intend to create,” said Ross Graber, Senior Research Director at SiriusDecisions. “This means reporting on activity metrics, such as email opens and web page visits, within the context of those higher level objectives.”
Measure™ intelligently identifies actionable performance indicators across a wide array of metrics captured, guiding informed and revenue-centric decisions. Its focus on connecting the dots between metrics and their impact helps marketers in any role keep their eye on business value. Hive9 describes this as putting the “so what?” into marketing analytics.
“Measure™ solves a problem marketers are all too familiar with today and brings together disparate data to serve up a consolidated set of dashboards to measure marketing effectiveness,” said Darin Hicks, CEO of Hive9. “And it does that out of the box, with dashboards designed by B2B marketers to minimize implementation time, eliminate technical skillset requirements and increase speed to value.”
Measure™ promises to deliver business value in less than 30 days and unlike traditional business intelligence tools, takes the onus off the users when it comes to API development, report authoring and dashboard design. This is enabled by pre-built integrations and connectors, and standard dashboards designed to meet the unique needs of B2B marketers.
“But we all know it’s what you do with the data that counts, and when you bring all your data sources together you uncover blind spots and unlock possibilities,” said Hicks. “We’ve engineered Measure™ around action and continuous optimization. It’s an intelligence engine intended to power workflows.”
For more information about Hive9’s SaaS applications, visit their website. If you are at SiriusDecisions Summit this week, stop by booth #614 for a demo of Measure™ or their flagship application, Hive9 Gameplan™, a marketing performance and planning solution.
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About Hive9
Hive9’s marketing performance and planning software helps B2B marketers increase marketing’s measurable impact on revenue. Hive9’s SaaS applications Gameplan™ and Measure™, are engineered to provide turnkey solutions to the unique challenges of B2B marketers. Hive9’s robust predictive modeling and analytics engine provide actionable insights for increased effectiveness from planning through execution, increasing marketing’s measurable impact on revenue.