Posted by jaymepobre748 June - 8 - 2015 ADD COMMENTS

Burlington, MA (PRWEB) June 08, 2015

TomTom announced today their commitment to obstacle racing, one of the fastest growing sports in America, becoming the essential way to train for Reebok Spartan Race. Like the 4.5 million-strong Spartan community, TomTom is continually pushing boundaries and discovering new territory in a fun, bold and adventurous way to help people reach their goals.

Athletes training for obstacle races will have an optimal way of preparing for the physical, mental and cultural journey to becoming the best they can be. TomTom will help participants that wear the TomTom Multi-Sport Cardio GPS Sport Watch to train more effectively.

Obstacle racing is among the fastest-growing sports in American history. Last year, over 2 million courageous people from across the nation dedicated themselves to obstacle events, jumping through fire, crawling through mud, and voluntarily punishing themselves with obstacles, rocks and the unforgiving elements…all in the name of fitness and fun.

“This relationship is a natural fit for TomTom, as we share the belief with Spartan that you can achieve most anything by putting forth the effort,” said Jocelyn Vigreux, President of TomTom, Inc. “TomTom’s GPS Sport Watch provides instant feedback, helping athletes train smarter and harder. Designed to hold athletes accountable to their training, it motivates them to push their limits.”

The TomTom Multi-Sport Cardio makes it easy to train in the optimal heart rate zone, making it an essential training tool for Spartan competitors. Runners can select one of five intensity zones to match their training goals and will receive alerts to know whether they need to speed up or slow down. Runners can see real-time heart rate, distance, pace and other essential running information at a glance, while running.

Reebok Spartan Race, a timed obstacle race series, features courses of incremental length in locations worldwide. With over $ 500,000 in prize purse over the course of the year and a World Championship event, the sport encourages athleticism and adventure for all competitors. As a part of an overall Spartan lifestyle brand, the Spartan Race offers a chance for athletes of every level to challenge themselves to continually grow and improve as individuals.

“TomTom is a world class technology leader, particularly in the fitness space, and we can’t imagine a better partner to work with as we continue to define a new sport,” said Joe De Sena, Founder and CEO of Spartan. “Their innovative technology will help the performance of our race participants, ultimately helping them improve and accomplish their goals, and further progress Spartan Race.”

Terms of the deal were not disclosed.


For further Information:

Reebok Spartan Race

Colleen Hillgard



Karen CK Drake


About TomTom

TomTom, Inc. empowers movement. Every day millions of people around the world depend on TomTom to make smarter decisions. We design and develop innovative products that make it easy for people to keep moving towards their goals. Best known for being a global leader in navigation and mapping products, TomTom also creates GPS Sport Watches, as well as state-of-the-art fleet management solutions and industry leading location based products.

Our business consists of four customer facing business units: Consumer, Automotive, Licensing and Telematics. With North American headquarters in Burlington, Massachusetts, TomTom has 4,000 employees worldwide and sell our products in over 43 countries.

About Reebok Spartan Race

Founded in 2010, Reebok Spartan Race is defining the Sport of Spartan Racing and is the global leader in the sport of obstacle racing. Reebok Spartan Race caters to individuals looking to test their physical limits and change their frame of reference for what they can accomplish, from everyday people looking to get off the couch and lead a more fit lifestyle, to elite endurance athletes who seek the ultimate physical test. Currently, Reebok Spartan Race offers four primary race formats, “Spartan Kids” (1/2 Mile/1 Mile), “Spartan Sprint” (3+ miles; 20+ obstacles), “Spartan Super” (8+ miles; 25+ obstacles) and “Spartan Beast” (13+ miles; 30+ obstacles), along with additional events that cater to more seasoned athletes.

Reebok Spartan Race is a timed event, making it a true sport with global athlete rankings, event winners and a World Championship event. Competitors are encouraged to complete each of the primary adult race distances to achieve “Spartan TRIFECTA” status. With over 50 races slated for the United States in 2015 and an additional 70+ races scheduled across 20 countries internationally, Reebok Spartan Race urges you to change your life today by signing up to race at

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Posted by mod198 May - 18 - 2015 ADD COMMENTS

AUSTIN, TX (PRWEB) May 18, 2015

Click Security, a leader in cyber threat investigation software, today announced Mark Graff has joined its Technical Advisory Board.

Graff is a seasoned Chief Information Security Officer, having served in that capacity at both NASDAQ and Lawrence Livermore National Laboratory. Additionally, he founded and chaired the World Federation of Exchanges – the first international organization of executives responsible for the cyber safety of the world’s stock exchanges. He was named Internet Security Executive of the Year for the Northeast United States in 2014. Graff has lectured on cyber security and privacy before the American Academy for the Advancement of Science, the FCC, the Pentagon, the National Nuclear Security Administration, and many other U.S. national security facilities.

“We are very excited to have Mark involved with Click Security,” said Michael Crosno, CEO of Click Security. “His knowledge, experience, and keen market insights will further our mission of helping organizations deal with the challenging work of closing the gap between threat detection and incident response.”

“I find the solution approach Click Security is advocating to be very interesting – even unique – across the landscape of cyber security startups,” said Mark Graff, Founder and CEO of Tellagraff, LLC. “When you consider the number of zero-day vulnerabilities, the total number of breaches, and the staggering number of identities exposed in 2014 alone, it’s clear we need to step back and rethink the balance of spending across threat detection, investigation, and response. Click Security’s focus on making it easier for a larger number of IT practitioners to find, analyze and resolve cyber threat activity – where many organizations today struggle – is an area where disruption and innovation can actually move the needle.”

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Posted by BlairMABEL25 April - 30 - 2015 ADD COMMENTS

San Jose, California (PRWEB) April 28, 2015

Today, bnocular ( announced its introduction of two new product line offerings, bringing consumer retail brand industry reports to buy-side investment firms, and its addition by Instinet as one of the select independent research providers marketed through its Instinet Access program. bnocular measures the in-store performance of competitive retail brands to discover trends and performance metrics before they’re visible to the public.

“Using its proprietary mobile applications and data analytics methodology, we’ve seen bnocular deliver real value to customers,” said Craig LoGrande, head of Instinet Access ( “Its innovative approach to measuring and quantifying the in-store merchandising of competitive sets of brands allows an early view for investors.”

With this announcement, two new product lines are also now available to investment firms.

First, bnocular has officially launched the availability of its custom research programs that track specific retail brands or groups of brands. The company has brought to market technologies and methodologies that enable it to track the in-store performance of specific retail niches: women’s and men’s fashion, sportswear, mall REIT vacancies and tenancy turnover, fast-casual and restaurant company traffic, pricing and in-store ordering programs, among other retail niches. These programs are designed specifically for each requesting buy-side firm and cover brands over time frames and global geographies that are appropriate for delivering early insights.

Second, bnocular will deliver a subscription product of an ongoing retail cohort analysis of the in-store performance of Michael Kors, Coach, Kate Spade, and Ralph Lauren. bnocular is tracking the changing dynamics of women’s handbag strategies and new lines of merchandise with pricing and discounting trends over time. This subscription product is available by quarterly commitment.

“By joining forces with Instinet, we now have reach to the major buy-side investment firms in the U.S.,” said Richard Mandeberg, CEO of bnocular. “With our new product lines including ongoing bespoke programs for investment funds, we’ll expand our coverage to a broad spectrum of consumer niches, such as fast-casual dining, teen fashion, sportswear, and others. Our technology and data methodology can measure all manners of activities in the physical world; combined with online data, it can deliver real insights about the brands that drive a large portion of our economy.”

For more information, contact:

Hope Timmermann


573-999-0794 (ext. 706)

About bnocular:

bnocular deploys people with smart devices over wide geographic areas to quantify the physical world. The company measures the in-store performance of competitive retail brands to discover performance trends before they’re visible to the public.

Employing proprietary mobile technology and data analytics, this work is delivered via bespoke programs, limited syndicated projects, and subscription products that track specific cohorts of competitive brands over time. Bnocular sells to financial investment firms, retail analysts, brands, and marketing agencies. For more information, please visit or call 888-510-7301.

About Instinet:

Instinet Access is a product group of Instinet that provides marketing support to independent third-party research providers. Instinet makes bnocular’s research available to clients upon request through subscription. Instinet and its affiliates aren’t affiliated with bnocular, play no role in producing bnocular’s research, and do not provide any input into bnocular’s content determination. For more information about Instinet Access, please call 888-819-5236.

As the equity execution services arm of the Nomura Group, Instinet Incorporated’s subsidiaries, including Instinet, provide independent, agency-only brokerage services to clients throughout the world. Through its advanced suite of electronic trading tools, experienced high-touch trading group, and unparalleled access to insightful content and unique agency-only liquidity, Instinet helps institutions lower overall trading costs and ultimately improve investment performance. Over the course of its more than 40-year history, Instinet has introduced a range of now industry-standard trading technologies, as well as the world’s first major electronic trading venue, one of the first U.S. ECNs, and most recently, the Chi-X businesses. Instinet is a registered trademark in the U.S. and other countries throughout the world. For more information, please visit

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Posted by admin March - 30 - 2015 ADD COMMENTS

(PRWEB) March 30, 2015

Thomas Franchise Solutions (TFS), a leading growth capital private equity firm that focuses on investing in franchisors in the consumer service space, is very excited to announce the hiring of Jakob Hunt as a Senior Consultant for Franchisor Operations.

Jakob comes from over 20 years of management experience for companies such as H&M, American Eagle Outfitters and Hot Topic. He attributes his knowledge on building company culture and branding to his time managing Disney Stores and later at Walt Disney World. In 2009 Jakob joined Dogtopia, a pet services franchise company, and was promoted to Vice President of Operations within two years. During his more than five years with Dogtopia, Jakob immersed himself in franchising, completing Georgetown University’s Franchise Management certification as well as achieving the designation of Certified Franchise Executive (CFE) from the International Franchise Association.

Jakob is very excited to be able to utilize the experiences gained working with both franchisees and franchisors to assist TFS in growing their portfolio companies across the U.S. and Canada. He believes that “advising and working with franchisors as well as franchisees is a different challenge then leading people who work for you but assisting them to be profitable businesses can be so very rewarding.”

For further information about Thomas Franchise Solutions please contact Becky Blue at (602) 730-1000.

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Posted by BlairMABEL25 January - 11 - 2015 ADD COMMENTS

Palo Alto, CA (PRWEB) January 08, 2015

ScoreData Corporation today announced that it has been selected to join the New York-based consulting network, The O Alliance, as a Technology Platform Affiliate.

The partnership aligns unique interests and expertise. The O Alliance, has created a unique transformational platform, challenging the retail industry to replace omni-channel strategies with a Seamless Circular Commerce approach. It’s trademarked “The O Method™” technique, leverages a network of best practice providers under the extraordinary thought leadership of co-founder Andrea Weiss, who brings thirty-plus years of retail executive and board leadership experience.    

ScoreData was founded on the premise that decades of human learning and intuition about buying behavior can finally be incorporated into consumer-facing digital touch-points by studying large volumes of data statistically and incorporating that learning into the machines that drive commerce. It’s ScoreFast™ engine uses advanced mathematics and statistical techniques to learn about incoming data, develop a customized model and then predict consumer propensities for action. This allows Retailers to offer just-in-time recommendations and offers that will drive revenues and profits in real-time.

“Data is the “coin of the realm” in the new world of retail. We have a vision to integrate critical data so that the retailer can use the same data in a consistent way across all engagement channels in the retail enterprise. We are delighted that our vision is aligned with The O Alliance, and looking forward to working with Andrea Weiss and her network to create new value for the Retail Predictive Enterprise”, said Vas Bhandarkar, CEO of ScoreData Corporation.

“Data is the currency of commerce that aligns all channels around the customer” said Andrea Weiss, of The O Alliance. “We are delighted to welcome ScoreData Corporation to The O Alliance Affiliates. They bring a unique combination of predictive analytics expertise, with hundreds of unique data models deployed in consumer facing industries, which we believe can deliver a 360 degree insight into unique customer behavior for retailers.”

About The O Alliance

The O Alliance is new consulting model that leverages a network of transformational practitioners with expertise in all the critical areas that will unlock value and empower a retailer-digital, technology, operations, change management, marketing and talent. Designed to align a retailer’s organizational practices around today’s digitally savvy consumer, The O Alliance’s holistic approach delivers customer focused strategy and solution driven execution that creates a circular shopping ecosystem. For more information visit

About ScoreData Corporation

ScoreData has developed a state of the art cloud-based Predictive Analytics Platform leveraging its deep expertise in developing predictive solutions for consumer facing industries. Our mathematicians and statisticians have built hundreds of unique models for Banking and Financial Services, Telecom, and Retail industries. We have generated hundreds of millions of scores for consumers, on petabytes of data, with hundreds of data attributes, using gigabytes of data to train our models.

ScoreData’s unique ScoreFast™ Engine utilizes machine learning to train a custom model with specific data, with focused human supervision and domain intuition for the specific problem at hand, delivering the best of both the worlds, a custom scorecard developed in near real-time yielding dramatically shorter times to market than a standard model off the shelf. ScoreData scorecards have been used in Fraud Detection, Collections and Recovery, Cross-sell and Up-sell, and several other data-intensive applications for some of the largest companies in the world.

Press Inquiries:

TAGS: Data Analytics, Decision Science, Predictive Analytics, Machine Learning, Predictive Retail, ScoreFast(TM), Banking, Financial Services, Telecom, Retail, Neural Networks, Pattern Recognition, Computer Vision


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Posted by admin December - 18 - 2014 ADD COMMENTS

San Mateo, Calif. (PRWEB) November 19, 2014

SnapLogic, Inc., the Elastic Integration company, today announced it has joined the Salesforce Analytics Cloud Ecosystem to help users of Wave, the Salesforce Analytics Cloud, to quickly and easily connect data, applications and APIs to maximize their cloud analytics investments.

SnapLogic delivers a multipoint integration platform as a service (iPaaS) that transforms and streams data in real time between cloud and on-premise applications. Built to handle modern big data integration requirements, the SnapLogic Elastic Integration Platform is a multitenant cloud service with a data processing engine that can run in the cloud, behind the firewall and as a YARN application in a Hadoop cluster, enabling users to wrangle data from any location, to speed and simplify data acquisition, preparation and delivery process for business analytics.

The Salesforce Analytics Cloud is the first cloud analytics platform designed for every business user, making it easier than ever for anyone to explore data, uncover new insights and take action instantly from any device.

“The SnapLogic Elastic Integration Platform significantly speeds up enterprise data access everywhere,” said Darren Cunningham, vice president of marketing at SnapLogic. “Our collaboration with Salesforce helps users gain faster time to value and more comprehensive insights from their business analytics.”

“The convergence of mobile, social and cloud computing has sparked a data revolution, and companies today must leverage data-driven insights to connect with their customers in a whole new way,” said Keith Bigelow, senior vice president and general manager, Salesforce Analytics Cloud, Salesforce. “Salesforce Analytics Cloud is the first cloud analytics platform designed for every business user. With partners such as SnapLogic joining the Analytics Cloud ecosystem, companies can benefit from best practices and industry expertise to extend analytics for every business need, making it easier than ever for anyone to explore and share data instantly, uncover new insights and take action from anywhere.”

SnapLogic Elastic Integration Cloud and Salesforce Analytics Cloud Empower Customers to Transform Data into Business Insight

The SnapLogic Integration Platform for the Salesforce Analytics Cloud goes beyond simple data loading and delivers a powerful aggregation, mapping and transformation functionality as well as a simple drag-and-drop interface that ensures “citizen integrators” and Salesforce Analytics Cloud users are always working with the most complete data. Snap Patterns provide a simple configuration wizard and a set of pre-built integrations that empowers Salesforce customers to quickly get bring data from multiple sources into and out of the Analytics Cloud. Examples of Snap Patterns for the Salesforce Analytics Cloud include:

    Marketing Analytics – Eloqua to Salesforce Wave
    Revenue Cycle Analytics – Opportunity to Order from SAP and Oracle
    Social Analytics – Facebook, Twitter, LinkedIn and other sources
    HR Analytics – Salesforce and Workday integration
    Big Data Analytics – Rapid connectivity to and from Hadoop

Salesforce Analytics Cloud Opens Up Insights From Every Data Source—Now Anyone Can Build and Deploy Analytics for Any Business Need

Powered by the Wave Platform, the Salesforce Analytics Cloud, is the first cloud analytics platform that enables admins, analysts, IT and developers to work closely with business leaders to empower everyone to make smarter, data-driven decisions in seconds. Wave is natively integrated with the Salesforce1 Platform and shares the same trusted single sign-on, data security and compliance features of the platform. This enables users to quickly drag and drop data from Salesforce, including data from partner apps built on the platform, to deploy sales, service and marketing analytics apps. In addition, developers and IT can use Wave APIs and other data connectors to easily connect to third-party data sources—from structured SAP and Oracle data to unstructured machine and social data. And because Wave is a platform, developers can also build custom analytics apps for any business function, or embed analytics into a new generation of apps and connected products for customers.

About SnapLogic

SnapLogic connects enterprise data and applications in the cloud and on-premises for faster decision-making and improved business agility. With the SnapLogic Elastic Integration Platform, organizations can more quickly and affordably accelerate the “cloudification” of enterprise IT with fast, multi-point and modern connectivity of data, application and things. Funded by leading venture investors, including Andreessen Horowitz and Ignition Partners, and co-founded by Gaurav Dhillon, co-founder and former CEO of Informatica, SnapLogic is utilized by prominent companies in the Global 2000. For more information, call +1.888.494.1570 or visit

# # #

Salesforce, Salesforce1 and others are among the trademarks of, inc.

“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This press release contains forward-looking statements. The achievement or success of the matters covered by such forward-looking statements involves risks, uncertainties and assumptions. If any such risks or uncertainties materialize, or if any of the assumptions prove incorrect, the company’s results could differ materially from the results expressed or implied by the forward-looking statements we make. Further information on factors that could affect the company’s financial and other results is included in the reports on Forms 10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to time, including the company’s most recent Form 10-K. These documents are available on the SEC Filings section of the Investor Information section of the company’s website at, inc. assumes no obligation and does not intend to update these forward-looking statements, except as required by law.

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Posted by gildenshelton565 November - 12 - 2014 ADD COMMENTS

(PRWEB) November 06, 2014

Synerzip, an Agile Software Product Development Partner Company, announced that it has joined the Hortonworks Systems Integrator Partner program and will be delivering big data solutions powered by Hortonworks Data Platform (HDP). Hortonworks is the leading contributor to and provider of Apache™ Hadoop®. Synerzip’s customers can now benefit from easier integration with Hadoop to a Complete Big Data Analytics Platform.

By joining the Hortonworks Systems Integrator Partner program, Synerzip strengthens its ability to implement enterprise-level big data solutions including Hortonworks Data Platform, the industry’s only 100-percent open source Hadoop distribution, explicitly architected, built and tested for enterprise-grade deployments.

Synerzip’s product development services enable customers to scale their products efficiently and cost effectively. With the integration of Hadoop, customers now gain immense insight into their businesses by using Predictive Analytics and Machine Learning.

“Numerous Synerzip customers rely on Big Data Analytics and Machine Learning for deriving critical business insights from their data assets. This partnership helps us deliver on the promise of providing a scalable, highly available and secure architecture; and allows our customers to take complete advantage of the most innovative big data platform on the planet,” said Rohit Ghatol, Director of Engineering at Synerzip.

Hortonworks Data Platform was built by the core architects, builders and operators of Apache Hadoop and includes all of the necessary components to manage a cluster at scale and uncover business insights from existing and new big data sources. With a YARN-based architecture, HDP enables multiple workloads, applications and processing engines across single clusters with optimal efficiency. A reliable, secure and multi-use enterprise data platform, HDP is an important component of the modern data architecture, helping organizations mine, process and analyze large batches of unstructured data sets to make more informed business decisions.

“We welcome Synerzip to the Hortonworks Systems Integrator Partner Program and look forward to working with them to provide data-driven applications powered by HDP for their customers,” said John Kreisa, vice president of strategic marketing at Hortonworks. “Synerzip’s long-standing experience delivering high-value enterprise solutions creates a natural expansion to add Hadoop integration services as companies of all sizes are adopting Hadoop to support their big data projects.”

About Synerzip

Synerzip works as a co-development partner for venture-backed software companies in their growth phase. Following Agile practices, Synerzip seamlessly dovetails with each client’s engineering team; helping them scale up, in a flexible, capital-efficient and frictionless manner. For each client, Synerzip creates a software team that is tailored for them – with required skill mix, including mobile, cloud, big-data analytics and enterprise software.

Synerzip is headquartered in USA and has its development center in India. This dual shore model gives clients the ability to tap into Synerzip’s superior engineering talent to accelerate their time-to-market while cutting development costs by 50%.

Since starting in 2004, Synerzip has served over 70 clients. Clients include companies backed by leading investors, such as Tangoe (Sevin Rosen backed, now public), Credant (Austin Ventures backed, now acquired by Dell), PeopleAdmin (Vista Equity), Quickoffice (Mayfield backed, now acquired by Google), iTKO (Covera Ventures backed, now acquired by CA), ExamsSoft (Spectrum Equity), Studer Group (JMI Equity), Prodagio (Teakwood Capital) and DrillingInfo (Insight Venture Partners).

To learn more about Synerzip, visit

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Posted by gildenshelton565 February - 28 - 2013 ADD COMMENTS

Tampa, FL (PRWEB) November 26, 2012

KnockTV, LLC and Heartbeat International today announced a national partnership agreement to jointly promote and support KnockTVs new groundbreaking Christian reality TV series Surrender The Secret .

KnockTV is partnering with Heartbeat International to promote Heartbeats Option Line in connection with Surrender The Secret . The Option Line (800-712-HELP) is a 24 hour helpline for women faced with an unplanned pregnancy. Viewers of Surrender The Secret, as well as visitors on the website, will be directed to the Option Line if they are facing an unplanned pregnancy and are in need of assistance.

KnockTVs branded Partner Program is developed for organizations who wish to engage in the growing grassroots effort to spread the word about the new groundbreaking Surrender The Secret series. By joining the National Partners Program for Surrender The Secret , Heartbeat International will introduce the show to their affiliates, partners and supporters around the world, identifying the show as a new and innovative way to help people understand the effects of abortion, and that there is healing available to them.

Surrender The Secret is a 10-episode, Christian reality TV series following five women who tell their stories about having abortions in their past, and take a healing journey together. The women surrender their deepest, darkest secrets, and admit to aborting a past pregnancy. The women form tight bond and embrace each other as they go on this journey together, sharing their abortion stories, learning about Gods love and forgiveness and getting set free from the bondages of their past decisions. Information and a preview of the show can be found at

Surrender The Secret is groundbreaking and innovative. It provides a real and truthful approach to the devastating effects of abortion on women and the hope and healing that is possible. Heartbeat International is proud to have KnockTV utilize the life-saving services of the Option Line, and to become part of KnockTVs National Partner Program, said Dr. Peggy Hartshorn, President of Heartbeat International.

Heartbeat International is a recognized leader around the world in pregnancy help ministries, and its Option Line is a tremendous benefit and blessing to Surrender The Secret . KnockTV is proud to partner with Heartbeat International, and welcomes the credibility and support that it provides to our show and our mission, said Geoffrey Rogers, President & CEO of KnockTV.

About KnockTV:

KnockTV is established to redefine what Christian television means in America. This is being done through the distribution of an entirely new breed of Christian television programming. KnockTV is breaking the mold in the industry by distributing high quality, mass appeal programming for Christians throughout the country. Programming on KnockTV is distributed to computers, mobile and handheld devices via the Internet, with more information about Surrender The Secret online at KnockTV is targeting alternative distribution technologies and cablecasting soon.

About Heartbeat International:

Heartbeat International works to inspire and equip Christian communities worldwide to rescue women and couples from abortion through the development of neighborhood pregnancy help centers, maternity homes, and adoption services. These ministries provide life-saving help in a truly life-changing way by assisting women who are at risk for abortion with the life-affirming, practical support they need to choose life, then prepare them to parent or to place for adoption. Heartbeat International serves as the leadership supply line for the Pregnancy HELP Movement worldwide. More information about Heartbeat International can be found at


Geoffrey Rogers



gmrogers (at) KnockTV (dot) com

Andrea Trudden

Director of Communications & Marketing

Heartbeat International


atrudden (at) heartbeatinternational (dot) org

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