Posted by mod198 January - 7 - 2015 ADD COMMENTS


The National Football League has faced a firestorm of criticism in recent months, but an independent analysis of online conversations by Monitor 360, a San Francisco-based research and consulting firm, suggests that football fans have been largely unfazed by the negative chatter.

An analysis of news media coverage between July 25-September 25 ‒ the two-month period following Roger Goodell’s decision to suspend Ray Rice for two games for beating his then-fiancée ‒ indicates that total amount of conversation critical of the NFL from mass media Op Eds increased by roughly 80 percent, with more than a third of NFL-related media coverage lambasting the League for its ethics, culture, and policies.

Yet while the criticism of the league spread in the mass media, the tone of conversation among football fans barely changed. Analysis of over 2,000 sources including blogs and forums written both before and after the Ray Rice decision indicates that the conversation focused on football itself ‒ e.g. on the Rise of the Cowboys, the Raiders firing Dennis Allen, etc. ‒ did not really change, making up 90.3% of total conversations before and 91.0% after the incident. The amount of critical commentary, focusing on issues such as domestic abuse and the Washington Redskins name controversy, increased from just 3% to 7%. And the amount of dialogue focused on health concerns (e.g. the risks of concussion) shrank from 6% to 2%.

“From our Narrative Analytics, we can get a sense of fans’ underlying interests, opinions, and beliefs,” says Doug Randall, CEO of Monitor 360. “Are they talking about domestic violence and concussions, or passing yards and fantasy points? This is really the next generation of social media analysis. Our methods allow us to understand the narratives underlying the conversations of fans as distinct from the general public, and we can see that fans’ interest in the sport has not declined. All the negative narratives are not reducing the amount of conversation about football as a sport; rather, the critical commentary is simply replacing the conversations about football-related health concerns.”

Television ratings from the season also suggest that the sport’s popularity has not been affected by the public criticism: during the first several weeks of the season, CBS, NBC and ESPN all saw their NFL broadcast ratings increase according to Nielsen data. In other words, while some fans might say they disapprove of the NFL, they are consuming the product in record numbers.

Deeper analysis by Monitor 360 suggests that the online criticism of the NFL tends to follow two main storylines. The first, which the researchers describe as the “Disgracing the Game” narrative, is characterized by the following sentiments: the NFL is tarnishing a great game; the league punishes people more for drug use than for domestic violence, promotes a racial slur as a team name, and remains in denial about health risks to players; and the league is corrupt and must change. The second story, described as the “Broken Game” narrative, holds that football itself is the problem, creating a culture of violence: in addition to penalizing domestic abuse with only slightly more punishment than is handed down for an inappropriate end-zone celebration, the violent sport condemns a third of professional players to life-changing brain damage. Football is a dangerous sport – and fans should look away.

“We could easily imagine either ‘Disgracing the Game’ or ‘Broken Game’ narratives hurting NFL ratings and business, but it hasn’t happened yet,” says Randall. “Neither narrative has generated enough momentum to translate into a change in behavior, certainly not on a mass scale. This is partly because narratives don’t always translate into behavioral change rapidly ‒ for example, it has taken decades of criticism about the Redskins name to finally see an adverse effect on merchandise sales ‒ and we suspect fans draw a distinction between their loyalty to their team and their beliefs about the NFL and its problems at large. But more deeply, football and football teams mean an awful lot to the American public. The sport is tied to communal narratives of identity and belonging, and this loyalty will not break easily. No matter what NFL players, coaches, owners or commissioners do, and whether or not the game is broken, many love football far too much to change the channel.”

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About Monitor 360: Through its research and strategic consulting services focused on the analysis of narratives, San Francisco-based Monitor 360 helps clients address complex global strategic and analytical challenges. Narrative Analytics is the next generation of media analysis and a proprietary technique for aggregating and analyzing big data from traditional and social media to decode people’s underlying narratives, map them at scale, and leverage them in strategy and marketing. Monitor 360 has used this narrative-based approach to influence strategies ranging from helping the intelligence community combat Al-Qaeda to helping Fortune 500 companies launch new markets and products.

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Posted by gildenshelton565 December - 22 - 2014 ADD COMMENTS

(PRWEB) December 19, 2014

Starting out as one of the only events to explicitly address the app revolution in the vehicle, Content and Apps for Automotive Europe is now looking to embody the next in-car revolution. An exponential growth in the last few years of in-car data has heralded a new age for the car, one where data is king and the opportunities for use are endless.

Telematics Berlin is thus moving the debate from a pure content focus to the wider question of car data and its transformative role in both the present and future of the connected car. With an innovative city like Berlin, an industry in flux, and a host of big name speakers already confirmed (BMW, Volvo, Nissan, PSA, Siemens, ERTICO) Gareth Ragg, Head of Operations, said: “The event could truly not be better placed to meet the new demands and questions of the automotive industry”.

Data Transforms the Automotive Industry

For more detail on the event and to download the brochure head over to

Important topics will be covered such as:

    A Survival Guide to a Changing Industry: With automakers rebranding as tech. companies and MNOs encroaching on traditional TSP territory, where will you fit in as the narrative moves from drivetrains and calls centres and to data and the cloud?

    Connected Car Data – Don’t Be Evil: The business potential for data seems unlimited, but consumer trust is everything. Balance personalisation and revenue opportunities with privacy concerns to deliver killer non-intrusive services that dispel big brother fears

    Panning for Gold – From Raw Data to Meaningful Insights: Can you handle the exponential growth in data? Master the huge analytics task required to integrate complex vehicle information into OEM business decisions ranging from CRM to vehicle design

    The Future of the In-Car Operating System: The consumer giant announcements have been made, the automakers have made their pledges, but with renewed delays to the CE battle cries, the future has yet to be decided. Who will deliver the decisive blow for OS supremacy?

With a whole new set of high class speakers including:

    Ulrich Fastenrath, Head – Traffic Information Management & Routing Optimization, BMW

    Francois Huere, Public Affairs Delegate for Road Safety and ITS, PSA

    Redmeer Van der Meer, Division General Manager, Nissan

    Martin Kristensson, Director Connected Services, Volvo

    Steffen Schäfer, Senior Principal for Mobility IT Solutions, Siemens

    Dr Johann Prenninger, Head of Field Data Analytics, BMW

    Jörg Lützner, Director of Online Services, Continental    

    Christian Vogg, Head of Radio and Music, EBU

    Laurianne Kid, Programme Director, FIA

    Antti Aumo, Managing Director, Mirror Link

To see more of the executive speakers already confirmed for next year, head over to

Above and Beyond Networking

Still unsure about whether Telematics Berlin is worth your money? Have a look at why this will be the best decisions you make in 2015:

    200+ executive attendees. The right people in the right place: Use this opportunity to engage with our unique blend of senior people from OEMs, Tier 1 suppliers and content producers

    Dedicated networking time. With dedicated time slots for networking it’s impossible to miss out on those all-important face-to-face meetings – time to close some deals!

    The Berlin Effect. As the innovative tech hub of Europe, use this chance to meet with young and aspiring companies currently paving their way in the Berlin automotive scene

    Policy makers. With some of the top policy bodies in the industry attending and speaking our event use this opportunity to be at the forefront of legislative trends

Register via the secure link below:

About TU-Automotive:

TU-Automotive Conferences are the most prestigious in the industry. We produce the largest telematics events in North America, Europe & Asia, and attract the most influential speakers providing a rich environment for establishing strategic relationships and networking.


Chris Breger

Project Director | TU-Automotive

7-9 Fashion Street, London, E1 6PX, UK

Office: +44 (0)20 7422 4329

Email: chris(at)tu-auto(dot)com

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